AI Visibility / AEO
Does AI recommend your brand, or your competitors?
Your buyers are asking ChatGPT, Perplexity, Gemini and Google's AI answers who to hire and what to buy. Those tools give a short answer with a few names in it. We help make sure yours is one of them.
Ranking a page is not the same as being the answer.
When someone types "best accounting firm for a small manufacturer" into Google, they get a list of links and choose one. When they ask ChatGPT or Perplexity the same thing, they get a short answer that names a few firms and explains why. If you're not in that answer, you're not on the shortlist.
SEO
Wins a spot in the list of links. The goal is the click.
- Unit of work: the keyword
- Measured by rank and traffic
- Mostly about your own website
AEO
Wins a mention inside the answer itself. The goal is to be named, described accurately and recommended, often before anyone clicks.
- Unit of work: the question a buyer asks
- Measured by how often and how well you're mentioned
- Depends on your site and what others say about you
SEO is still the foundation. Many AI tools search the web before they answer, so a site they can't find or read won't get cited. AEO builds on that base and adds the outside signals and question-level tracking most SEO plans skip.
How AI tools decide who to mention
Findable, readable pages
AI crawlers need access, and your key content should load as plain HTML that search engines have indexed.
Clear answers
Pages that answer the real questions buyers ask, in plain language near the top, are easier to quote.
Credible outside sources
AI answers lean heavily on what others say about you: press, industry lists, community discussions and reviews.
Consistent facts
Your name, what you do, where you serve and who you serve should match everywhere, from your site to directories and profiles.
Reviews and coverage
For "best" and "who should I use" questions, review sites and third party write-ups carry real weight.
Each platform is different
ChatGPT, Perplexity, Gemini and Google cite different sources, so we measure each one separately.
Three steps. Clear at each one.
Each step ends with something you can read, share with your team and act on, whether or not you keep working with us.
- 01
Snapshot
We ask the leading AI assistants the questions your buyers ask. You see where you show up, where competitors show up instead, and what the answers say about you.
- A set of real buyer questions for your category
- Who each assistant names, by platform
- Anything inaccurate or outdated said about you
- 02
Plan
A prioritized list of fixes, ordered by likely impact and effort, so you know what to do first.
- Pages to write or tighten so they answer questions directly
- Technical cleanup: crawler access, indexing, structured data
- Facts to make consistent across your site, profiles and listings
- Reviews, lists and mentions worth earning
- 03
Monthly tracking
We re-run the same questions on each platform every month and compare against your starting point.
- How often you're mentioned, per platform
- How you're described, and whether it's accurate
- Which sources the assistants cite, and what changed
Questions
Isn't this just SEO?
SEO is the foundation, and we keep it. AEO adds work most SEO plans skip: outside mentions, question-level tracking and measuring each AI platform separately.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who does. AI answers change from one run to the next and from one platform to another. We measure against a baseline, improve what these tools rely on, and report honestly.
Can't we just buy a tracking tool?
A tool shows you the gap. Closing it takes content, PR and reviews, which is hands-on work.
What about llms.txt and other quick fixes?
Some are cheap hygiene and we'll handle them, but we won't sell them as the main event. We tell you which tactics have real support and which don't.
What's in the free snapshot?
A look at how several AI assistants answer a set of buyer questions in your category, and whether your brand or your competitors appear. It only uses public AI tools and your public website, so no account access is needed.
See what AI says about you.
Tell us your website and a competitor. We'll show you who the AI assistants recommend.